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Video Profile: PEDP-Asian Development Bank. 2019

Scope of Work:
Video Profile


PEDP – Asian Development bank

Jakarta, Indonesia.

To support the strengthening of the Indonesian polytechnic system, the Indonesian government alongside with Asian Development Bank and government of Canada have agreed to initiate a project named the Polytechnic Education Development Project (PEDP). The purpose of PEDP is to strengthen the institutional and technical capacity of 34 polytechnics in Indonesia and conjunction to support the development of five priority sectors; manufacturing, infrastructure, mining and energy, agroindustry and tourism. The project was started on 2013 and ended on 2019.

In the end of the project, to communicate the success story of this project, Asian Development Bank asked OPTIMATRA to create the video-platform communication which showing the summary of the project, testimonials from government officials, industries and polytechnics’ student.

9 Ways to Create Efficient & Productive Space

1. Evaluate and Detail Wants and Needs

Space planners should take detailed note of wants, needs and requirements for each space of an office. A well-designed space will feel natural to the occupants. The space will adapt to the needs of the workers and not the other way around. For example, if a company is highly collaborative, they are most likely in need of open spaces for employees to work and meet together. Creating a space with cubicles for an office that requires employees interact through out the day may not be the best fit.

2. Consider Technology and Equipment Requirements

It is also important to consider required technology and the equipment needed for each space. Space planning for technology can also come in the form of not locking the space into a technology or equipment that may change in the near future – for example, many desks in the past were planned around phone jacks, but now many workers use mobile phones for day-to-day communication. Discuss technology in depth with IT and management and get a deep understanding of current and projected needs.

3. Make It Personalized

While space planning, consider areas that allow workers to individualize their work environment. Ask yourself, in what areas can workers make the space their own? This kind of consideration creates a sense of ownership that is critical to productivity and loyalty, and creating a space that employees will actually want to work at.

4. Promote Positive Change

While change is hard for anyone, it is important to motivate employees and promote the new and improved space. Maintaining an enthusiastic attitude and sharing your excitement goes a long way. It also helps to get feedback from everyone involved and remain approachable during the process. We like meet with our clients regularly to discuss each step of the space planning process to be sure that there is general agreement for the plans. We also recommend holding a company meeting to discuss the changes and get everyone excited for the “new.”

5. Remain Budget and Time Aware

During the conceptual design process, often times it’s easy for a space planner to envision an “award winning” space. That vision can sometimes be at odds with the budget and schedule, however. Before developing a design scheme, it is crucial to discover what is appropriate and cost effective. Remember, the most important thing to any client is time and money.

6. Design for Daily Operations

A good space plan must take into account the day-to-day operations of an organization. Where will departments be located? How will people within each department interact? If your marketing department interacts with sales on a regular basis, you wouldn’t want to place the two departments on the opposite side of the building. Considering these types of things in advance will ensure a layout that helps increase productivity and efficiency, rather than deter or hinder it.

7. Different Parts, One Whole

Rarely does a company require one type of space to complete an office. Each department often requires a completely unique type of space to work in. Sales may want cubicles or offices due to being on the phone most of the day and requiring less sound, while other departments would rather work in an open plan. A solid space plan will work the different space types required into a cohesive and logical design.

8. Allow for Growth

In any design, leaving room for a company to grow is almost always needed. Consider the future outlook and how rapidly growth will happen. Will the company need to accommodate more employees in the near future, and if so where will they be place? As mentioned earlier, reducing costs is usually a motivator in utilizing a space more efficiently. Planning for growth can help the plan scale as the company does.

9. Incorporate Adequate Storage

Each company has it’s own unique storage requirements. A legal firm will have very different needs from that of a medical office. In both cases, storage and filing is a crucial part of the workflow and plays a central part in the space planning. Incorporating adequate storage is important for any successful design. Be sure to consider all storage and filing needs in the beginning of a space planning project. Leaving it until the end can create an awkward space, or worse, not enough space.

How Clean Design is Very Important

Everywhere you turn, another designer is releasing a project featuring a clean design style. This focus on space, simplicity and beautiful typography is refreshing. And it’s a great option for a number of design projects. That might be one of the reasons clean design is so popular.

But the trend is not brand new.  Clean design has been around almost as long as design itself. It’s a technique that ebbs and flows, but always remains as one of the classic styles, making it a design choice that almost always works.

Clean design can be identified by a framework that is simple in nature. Only necessary elements for functionality are included in the design.

Elements such as color and typography are also used with an emphasis on simplicity with extremely pared down palettes that may include only one hue or typeface. Details and space are design factors that really rule the aesthetic. Because there are not a lot of elements to work with, every design divot is on display.

Clean design is taking over because it just works. The style is so simple that users don’t have to think about it. (Even though it requires quite a bit of thought and planning from designers to create something that looks so easy.)

Benefits of Clean Design in Websites and Apps

  • It is designed around the content. Focus and purpose is key when it comes to making minimalism work.
  • It works well in responsive environments. There are fewer elements to shrink and stretch and consider in the code.
  • It’s fast. Less information equals less loading time.

Benefits of Clean Design in Graphic / Print Design

  • It’s timeless; you don’t have to worry about a printed job looking dated as soon as it leaves the printer.
  • Simplicity can help you achieve better quality print, with less worry about colors or bleeds or improper cuts.
  • It can stand out against all the other design clutter because it’s different. Think of those community bulletin boards and how many things are crammed into every poster. Go minimal and yours will grab the eye of passersby first.

Clean design is one of the design trends that just never gets old. The simplicity of it makes minimalism easy to incorporate into a number of other styles and trends. It is classic and classy. It works with – and emphasizes – many different types of content.

Clean design will continue to take over website, app and print design. It will evolve and change as design preferences always do, but the roots of the technique will remain.

Airport Waiting Chairs: Juanda International Airport, Surabaya. 2017

Scope of Work:
Product provider, Installation, Maintenance and After Sales.


inFinite by Zoeftig

PT Angkasa Pura 1 (Persero)

Surabaya, Indonesia.

OPTIMATRA had been assigned to provide and install public seatings for a renovated gates of Terminal 1, Juanda International Airports, Surabaya. The chairs had been customised to fit the interior character of the airport gates. We came up with the new color selections that had not been used before in the Zoeftig inFinite’s range.

Brand Identity: Al Nahda Hotels and Resorts, Oman. 2016

Scope of Work:
Brand Identity, Brand Guidelines


Al Nahda Hotels and Resorts

Muscat, Sultanate of Oman

Al Nahda Hotels & Resorts is a leading hospitality-based group in Oman needed to host its subsidiaries’ brand into one single entity as a holding group company. OPTIMATRA was asked to develop and bring to life the entire brands, as well as all the tools needed for marketing, sales, and the guest experience. This included: hotel positioning and identity statement, identity development and all collateral (sales, in-room guest book and signage, note cards/stationery, etc.)

Together with the owner and the management, OPTIMATRA developed a range of brands within the group aimed at an array of different consumer types. Through offering different brands, Al Nahda Hotels & Resorts can ensure they appeal to everyone according to the consumer types.